Referral Marketing For Home Improvement Contractors

In these tough economic times, it is imperative that home improvement contractors implement a fully-functioning referral marketing strategy. If they don’t, they are potentially losing thousands (or hundreds of thousands) of dollars in sales and profits.

If designed and executed properly, this referral marketing system will help home improvement contractors:

o Attract a steady flow of ready and willing customers for your most profitable services;

o Give your business an “UNFAIR ADVANTAGE” by locking-out your competition from the best customers and the most profitable markets;

o Build your image as THE authoritative home improvement expert in your area and command top-dollar for your services;

o Enjoy the freedom to raise your prices year after year, while your competition has to discount to survive;

o Generate a torrent of profitable referrals from existing and past customers through referral marketing;

o Dramatically increase the VALUE and salability of your business;

o Have your customers enthusiastically giving you permission to contact them for future business;

o Have a 24 hour a day/7 day a week profit-producing referral marketing system that creates leads while you are sleeping, fishing, golfing, relaxing, and spending time with your family;

o Dramatically reduce your workload so you’ll have plenty of time for yourself.

But with the demands on home improvement contractors to service their current clients while still hustling to find new ones, the referral marketing program that they institute has to be all-encompassing and not place more work in their already busy schedule. The last thing they need is a referral marketing program that includes a bunch of useless books and manuals they have to read, software they have to install, or huge home study courses that take months to complete.

There’s no doubt that the successful home improvement business is the one that has the most effective systems for attracting, retaining and multiplying happy customers. Most home improvement companies are so obsessed with getting new customers that they completely ignore the gold mine of opportunities with their former and existing customers and never consider any type of referral marketing program. All this does is make the home improvement contractor rat race worse for those who participate… especially when the economy slows.

But, home improvement companies that know how to develop long-term relationships with their customers, have an active database of happy customers that they communicate with on a regular basis, and that can rely on their customers to feed their business (and their families and employees), day in and day out – year after year – even when the economy takes a dump…those are the home improvement companies that are going to be successful through referral marketing.

Many home improvement contractors throw away thousands of dollars on ineffective advertising because they’re chasing that elusive new client. The truth is, their current client base – if used properly through referral marketing – can provide the instant sales and profit that they need. The value of a satisfied client is immeasurable when a properly designed and implemented referral marketing system is put in place.

Home Improvement!

Home renovations and remodeling requires a lot of time, patience and effort. There are a variety of home improvements stores that sell building materials as well as hardware equipment for the purpose of renovating and improving the home. Home improvement can be done in numerous ways. From completely re-doing the house or apartment to just adding a few nips and tucks to it.

The safety aspect is the first and most important improvement you may want to make in your home. In order to up the safety in your home there are certain measures you need to incorporate. These measures include fire sprinkler systems, storm cellars, burglar alarms, shutters, security doors, bomb shelters, back up generators and fire systems. Most of this safety equipment can be purchased online or at home improvement stores.

The eco-friendly fans may find the installation of energy saving devices a necessity when renovating their homes. Energy saving devices includes energy saving bulbs and tube lights, biomass pellet stoves, solar panels, energy-efficient thermal insulation and wind turbines. These products can be purchased from their respective retailers as well as online.

Besides this, repairing a house includes numerous maintenance projects. Maintenance projects involve repainting the house, plumbing repairs, re-doing the electrical systems of the house, replacement of the roof and polishing wooden floors. The equipment required for conducting the maintenance projects is available at hardware stores, however actual execution of the work may require professional assistance.

If you have suddenly fallen into a large sum of money, and wish to re-do your home and add a variety of luxurious comforts to it, there are several machines and gadgets you can purchase. This equipment includes air conditioners, heating systems, hot tub or Jacuzzi in the bathroom, ventilation and plumbing and electrical systems with a higher capacity. Some of this equipment like the Jacuzzi and hot tub can be custom-made as per requirement; the balance equipment can all be purchased at home improvement stores.

One can hire a general contractor to get their home renovation done smoothly. A general contractor brings a team of electricians, plumbers and carpenters with him. These laborers execute their respective jobs under the instructions of the contractor and complete the renovation of the house. Alternatively, one can skip the process of hiring a contractor and directly hire the plumber, electrician or carpenter. Lastly, if you are feeling extremely creative and are in the mood for experimenting, you may want to purchase a DIY home improvement kit and complete the work yourself.

Popular Home Improvements

Many home owners have been showing so much interest in improving their homes in the last few years. Most of them have already executed varying improvement projects for their homes and have been appreciating the results of this fruitful undertaking. Home improvement not only helps in raising the value of a home but also brings out a better and more attractive look for the home. This makes the owners feel more comfortable and confident with the place.

There are varying home improvement ideas that are available and ready for execution. The size and design of your house matters a lot and this can actually hinder you from applying some of the ideas. Within those varying ideas, there are a number of them that can be applied in most homes because of their usefulness and ease of design. They are the popular home improvements. The list below shows those improvements and can be used as a guide for choosing the best home improvements to go with.

1. Upgrading bathrooms and kitchens

With the increasing rise in technology, many bathroom and kitchen appliances are continuously being developed. Some of the appliances are oh so useful and economical. This makes them require a certain setup that cannot be accommodated by the old school room designs. This raises the need for a makeover on those places. New and highly attractive bathroom and kitchen designs that raise the value of a home are also coming up at a high rate, and this is making many home owners opt to go with those designs as they are truly elegant.

2. Using boilers

Boilers are highly valued assets that are continuously gaining fame and use because of the benefits they bring to home owners. Acquiring and installing them requires a good sum of money and this forces the value of a home to rise immediately after a boiler is installed. Apart from new installations, people are also replacing their old boilers with new ones that are more expensive and coming from reputable companies.

3. Double glazing

Many homeowners have been replacing their old windows with the double glazed ones due to a number of reasons. Double glazed windows are good at reducing noise and heat transfer. They are also important in improving home security as well as enhancing its value. This makes double glazing an important feature for homes and has thus been gaining a great acceptance and application by the people.

4. Home garden makeover

A home garden is an important part of the home’s face. Having a decent garden helps in creating a better image of the home and in turn raises its value. The home also becomes more attractive and this is something that every home owner wants. Being an easier and more economical way of improving the overall homestead, garden makeover is a very useful step and has thus been considered to be part of the popular home improvements that have been trending.